SegmentsΒΆ

Through the Campaign Manager on the dashboard you can set up the user targets more commonly used in your marketing strategy. These segments can be used when you create manual campaigns as well as the campaigns handled by the API and when you configure a Content Feed.

By default, 10darts comes with some predefined segments based on behavioral criteria:

Rookies
Users who has interacted for the first time and only once, in the last 14 days.
Looky-Loos
Rookies who have not come back in the last 14 days.
Stars
Users who has interacted for the 2nd (or more) times in the last 14 days.
Sleepers
Stars who have not interacted in the last 14 days.
Zombies
Any user who has not interacted in more than 14 days.

You can modify the 14 days period in Settings.

You might find 10darts suggests you use other user segments to enhance your user engagement.