A Push Notification Campaign is the action of sending push messages to part or all of the users that have your app installed and have allowed the notifications from you.

There are 3 ways of generating campaigns:

  1. Manual Campaigns tool.
  2. Content Feed by generating automatic campaigns with a content RSS.
  3. API.

In Manual Campaigns you can use the Campaign Manager to define user targets, distribution methods and schedules.

User Target

See Targeting Criteria.

Distribution Methods

See Targeting Criteria.


You set up a Campaign to be delivered on a future day and time.